Social media

Putting your overarching marketing strategies in the spotlight, we will assess the effectiveness and strengths of your current social platforms while pinpointing areas for improvement. This assessment will serve as the groundwork for a comprehensive and targeted social strategy.

We'll gauge your social presence against that of your competitors to understand the messages reaching your customers and ensure that your strategy surpasses their strengths. Leveraging our extensive knowledge of social media and your industry, we'll provide insights into the potential trajectory of your brand.

Precise knowledge of your customer base and their social media habits is crucial for any effective marketing strategy. If you haven't defined your personas, we will assist you in understanding their characteristics and behaviours across social media platforms.

While numerous social channels are available, not all may align with your strategy. Whether it involves creating user-friendly shopping interfaces on Pinterest and Instagram, leveraging Facebook's targeted capabilities, or utilising Twitter's amplification features, we'll identify the optimal platforms for your objectives.

Once we've determined our direction and target audience, we'll craft a comprehensive and engaging social strategy that brings your brand to life on social media. For paid social strategies, we'll outline proposed spending alongside estimated reach and engagement metrics.

Upon finalising the strategy, we get down to business. We'll create campaign schedules with daily updates and tailor-made media assets. Additionally, we'll draft any planned advertisements, including creatives, and detail how they will coexist with your existing social provisions.

The culmination of our research and development is put into action here. While you retain ownership of your social networks, we oversee the activities on your behalf.

As we progress, customer feedback informs us about their experiences and expectations. We leverage this data to optimise your strategy, implementing automations that can promptly respond to real-time customer behaviour across all channels.

We furnish reports that focus on metrics aligned with your specific Key Performance Indicators (KPIs). These reports are provided on a schedule tailored to your preferences, typically on a weekly or monthly basis. Given the dynamic nature of social media, we promptly notify you of significant trends as they emerge, and a dedicated account manager is always available for any queries.